Rewards scheme sees a 10% increase in recycling
Peterborough City Council, in partnership with Amey, is pleased to announce that thanks to the successful recycling reward scheme, recycling rates have risen by over 10% in some areas of the city.
The ‘Love Peterborough: Love your Community Recycling Reward’ scheme was launched in October last year and aims to incentivise residents in Eye, Thorney, Stanground, Hampton, East, Walton, Paston and North Bretton to recycle more and minimise waste.
Since the launch, recycling rates have risen in each of the seven areas with the biggest rise being in North Bretton, which has seen an 18 per cent rise. The scheme is now being rolled out to residents in Werrington, who will receive a leaflet, letter and activation code detailing how they can get involved and begin earning green points.
Green points can be gained by taking part in recycling ‘modules’ ranging from presenting recycling bins to buying from the WEEE (Waste Electrical and Electronic Equipment) Reuse. Points are accumulated by each area, and the area with the largest amount of green points at the end of every four months gets the biggest share of £6,000 to award to a charity group or project in their area, which residents vote for. Areas in second and third place will also receive money to donate to their area’s charities or community groups, while top recycling individuals across the areas will receive a £50 voucher.
The first round of rewards was made in March this year, with Stanground achieving the most green points and voting to reward Peterborough’s Food Bank with the £3000 prize money.
Residents are able to log their activity via the specially designed website or on an off-line record sheet if they have no access to the internet. They can register online at www.lovepeterborough.com or call 01733 425353 to receive the off-line information and begin recording their recycling activity. Community groups or charities based within the eight areas can apply or be nominated as a beneficiary of the scheme by submitting a proposal detailing what they would do with the prize money. Community groups can request a form by emailing email@example.com or ringing 01733 425353. The scheme is being funded following a successful application to the Department of Community and Local Government’s Rewards and Recycling Fund.
Councillor Gavin Elsey, Cabinet Member for waste and street scene at Peterborough City Council said; “The increased recycling results of each area not only demonstrates the success of the scheme but also the commitment of residents engaging with the scheme.
“We are delighted that the scheme is not only being recognised locally but on a national level, following our nomination in the National Recycling Rewards.”
The scheme has seen Amey and Peterborough City Council shortlisted for two awards at this year's prestigious National Recycling Awards, which celebrate excellence across the waste sector.
They have picked up nominations in two categories; Private-Public Partnership and a Communications award for the Love Peterborough, Love your Community scheme. The partnership, between Amey and the council, sees Amey deliver a range of essential environmental and operational services in Peterborough on behalf of the council. Working collaboratively to deliver contractual services such as kerbside collections and street cleansing programmes, the partnership have worked on schemes outside these requirements including the waste education as part of the community engagement plan, services changes and new recycling schemes.
James Collingridge, Amey Partnership Manager for Peterborough City Council said: “As well as delivering the contractual services, the partnership works collaboratively on additional services, and community aspects to ensure continued delivery and improvement to services.”
Amey’s Communications Team has also been shortlisted for their work on the 'Love Peterborough: Love your Community’ Recycling Reward Scheme.
Kieron King, Amey’s Principal Operations Manager in Peterborough said, “Being finalists in both these categories is a real honour and recognises the fantastic work carried out by both teams.
“It also demonstrates the effective partnership working between Peterborough City Council and Amey, and the outstanding contribution to recycling and waste management in the city.”
EMAP, who run the prestigious National Recycling Awards said; “The winners, and those who are shortlisted, are the very best in the industry.”
The winners will be announced at the National Recycling Awards on 6 July at the London Hilton Hotel.